Finding New Clients During a Pandemic
Despite having the motivation and knowledge in your field, there’s one task that will decide whether you get held back or thrive, and thats finding clients. Finding new clients during this pandemic isn’t the easiest of tasks, but if you follow these 8 tips, you’ll be headed in the right direction.
1. How flexible should I be when looking for work?
The workforce is now “On-Demand.” Due to the rise of digital talent platforms, and how they are creating a new marketplace to high-skill freelancers, it’s a great time to get involved. Diversify and try your hand at a new niche in your chosen field.
2. How prepared for finding new client’s should I be?
Have an online portfolio/CV ready (if required for your line of work). Be active on social media and set yourself up on multiple freelancing platforms such as Upwork, People Per Hour and Fiver. You never know who’s searching for you online, or who will randomly invite you into a project.
Another part of being prepared is knowing what the competition is up to. This includes everything from pricing of services to how clients have discovered and approached them. Also research on how you can differentiate yourself.
3. Should I be cold calling and emailing clients?
Cold calling and emailing can feel demotivating. But if you don’t have any clients, you can’t work. The most important piece of advice to remember when cold calling/emailing is that you’re reaching your target audience. Put together a list of the clients that you want to work with, cater your portfolio/CV to them and start contacting. Do you due diligence ahead of time and make sure that your pitch explains what you could do for them. And, make sure that you’re talking to the right person. Linked in made for networking, utilise the platform.
4. Should I spend time on updating my brand?
Being current Is probably the best way to land new clients. It’s a good idea to have completed profiles on LinkedIn, Facebook, and Twitter.
Besides social media and typical networking sites, don’t hesitate in looking for work on freelancing websites and job boards such as Upwork and People Per Hour. If you become a frequent freelancer on these locations, you will more than likely meet a recurring client.
Keep your software skills sharp and check out the many webinars on platforms such as Eventbrite. These help you keep up to date, with whats happening in the industry. Face-to-face meetings are still a preferred method in establishing a relationship with a prospective client. Remember, it’s the relationships formed with people that gets you work.
5. Shall I consider teaming up with other freelancers?
Contact other freelancers. Partnering up may help land bigger jobs and create a better outcome for the project than doing so alone. Also explore teaming up with different people in different fields such as designers, copyrighters, marketeers etc. Everyone brings something different to the table.
6. Should I look through my phonebook?
There’s nothing better than getting that word-of-mouth referral. Tell everyone in your current network like friends, family, and former colleagues, that you are freelancing. You can sweeten things up by offering a one time discount for new clients.
7. Always leave on good terms
There is no doubt that finding new clients during Covid is hard. There is so much negativity floating around at the moment, It can be challenging to not absorb it all up. This doesn’t mean that you have to take everything you get given. It also doesn’t mean that you can’t fire a client when thing aren’t working out. When things come to an end, keep up the strong and positive impression by delivering top quality work in a punctual manner. Be professional at all times because your brand can be destroyed a lot easier than it can be built. Be thankful for the work that they’ve provided. And, stay in touch. They may refer you to a colleague, You may need them later on as a reference.
8. Know your value
We are all unique and this makes us valuable. it’s important to know your self-worth and where your skills stand in comparison to the marketplace. Not only does it allow you to develop confidence when dealing with challenging clients, but it can also give you an idea of how much to charge for your services. Many companies and agencies are struggling as well, and because of this their budgets may have been cut. It’s also worth noting that if you are working at a very reduced rate, the client may not respect everything you are doing as much as he should. You have to use your own judgement on these matters. But be mindful.
Keep an eye on salary guides. Recruiters can also help with this.
Hopefully these tips help you in finding new clients during Covid. Some general advice on freelancing can be found here. Should you have any other suggestions that you would like to share, please drop them down below. Stay safe!